Polaris Lobby & Production Showroom Expansion

Polaris Lobby & Production Showroom Expansion

Client

Polaris

Type

Workplace

Year

2019

Size

6,000 sq. ft.

Location

Roseau, MN

Services

Project Details

The Polaris Lobby and Production Showroom represents a thoughtful transformation of a corporate entry point into a dynamic space that celebrates both the company's industrial heritage and its forward-looking innovation. Designed as a 6,000-square-foot lobby addition, the project responds directly to Polaris' desire for a refreshed, contemporary gateway that welcomes employees and visitors while reinforcing brand identity. Material selections—both interior and exterior—intentionally reference industrial legacy while establishing an approachable, modern atmosphere that invites engagement with the company's pioneering spirit.

Carefully orchestrated circulation guides guests seamlessly from arrival through display and showroom areas, with strategic sightlines emphasizing product visibility and branded environmental features. Design strategies emphasize spatial clarity, generous natural light, and integrated display features that showcase Polaris' innovations. the project stands as a testament to purposeful design that strengthens the continuity between corporate history, values, and future direction.

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